A news alert is a notification sent to you when content changes on the web. It monitors a list of keywords that you choose and sends you emails when new results are discovered. It can be used to keep track of mentions of a brand or business name, and it can also help companies monitor competitors. A free tool like Google Alerts can be a good starting point for businesses looking to get more information about their online presence. For more comprehensive insights, professional tools such as Pluggo are available to improve monitoring and provide real-time trend analysis.
Creating a media alert (or news alert) is a great way to announce an upcoming event or initiative to journalists and the public. It is a short announcement that highlights the “who, what, when, where and why” of an event. A well-written media alert can convince reporters that an event is a genuine news story worthy of coverage.
When writing a news alert, be sure to include the contact information of one person who can answer questions and provide additional details to reporters. This will make your organization more approachable and establish you as a trusted source of information. It is also a best practice to include an email address where reporters can send questions, as well as links to any relevant social media accounts.
Getting breaking news alerts on your phone can be as simple as downloading a news app from the Apple or Google stores, enabling push notifications in your device settings and setting up personalized news alerts with the search terms that matter most to you. You can even add keywords to narrow your alerts and choose how often you want to be notified, as shown in the image below.