Unlike a newspaper story, which can be of interest to all, a news bulletin is usually only of interest to the listener who is at that moment tuning in. This makes it a lot more important to know your audience. They will want to hear a mix of stories, some serious, some light-hearted, some about major developments in society and others about their own country or town. They will also want to hear their own voices on the radio and the voices of people they recognise. And they will expect the bulletin to be timed well.
As a general rule, the most important stories should appear in the first few minutes of the bulletin. The final two or three stories should be dramatic in nature to attract listeners and keep them tuned until the end of the bulletin. The headlines for these dramatic stories should imply the story without telling it in full, so that the listener will have to stay tuned until they hear the whole story.
It is good practice to include a number of sound clips (recorded sounds from interviews or speeches) in the bulletin. This helps to give the bulletin a more human touch and gives listeners the impression that they are hearing fresh, first-hand evidence of events. However, these are not to be used just for the sake of it; they should only be included when a strong editorial reason can be shown for doing so.