Social media trends reflect what’s popular on social platforms at a given moment. They can come in the form of discussions, memes, short-form videos or challenges. Keeping an eye on these trends is important because they can give you insight into how your audience thinks and behaves online. They can also help you determine which content types and formats will resonate with your audience.
As we approach 2025, we’re seeing a seismic shift in the social media landscape. Platforms are shifting from being social networks that connect with users to becoming media networks that prioritize passive consumption. This evolution has created a gap between platforms that require high-production content, such as Instagram and YouTube, and those that focus on connection with your audience, such as TikTok, Keek and SpaceHey.
Video is leading the pack, with 33% of marketers planning to invest in it most in their strategy this year. The popularity of short-form video is due to the fact that most consumers have short attention spans and prefer to watch a concise content type. In addition, the proliferation of TikTok’s longer video formats, along with Instagram Reels and YouTube Shorts has led to feature parity.
While chasing virality can be risky, it’s still possible to achieve social media success by intelligently tapping into cultural opportunities and ensuring that they align with your brand values and goals. For instance, the popular TikTok series Who TF Did I Marry, was a masterclass in building engagement through episodic storytelling that’s not unlike your favorite TV show.